Between New Wave and PostModernism: April Greiman

April Greiman is widely recognized as one of the first designers to embrace computer technology as a design tool. According to design historian Steven Heller, “April Greiman was a bridge between the modern and postmodern, the analog and the digital.” “She is a pivotal proponent of the ‘new typography’ and new wave that defined late twentieth-century graphic design.” Her art combines her Swiss design training with West Coast postmodernism.

Greiman finds the title graphic designer too limiting and prefers to call herself a "transmedia artist". She is also credited with having coined the term "Visual Communication Design" which has increasingly replaced "Graphic Design" in recent decades. Her work has inspired designers to develop the computer as a tool of design and to be curious and searching in their design approach. Her style includes typelayering, where groups of letterforms are sandwiched and layered, but also made to float in space along with other 'objects in space' such as shapes, photos, illustrations and color swatches. https://www.famousgraphicdesigners.org/april-greiman