19th Century
Diagrams
Japan
Oriental
Scientific illustration
Mucha was a regular artist for Lefèvre-Utile, the major French biscuit company founded in Nantes in 1846. He designed publicity posters and calendars for them and in 1896 was the first artist to utilise the company’s initials ‘LU’ as a decorative motif with his design for the advertising calendar for 1897. Around 1900 Mucha’s task was expanded to packaging design, which included labels, box tops and the decoration of biscuit tins. For Mucha,…